Some twenty years back there were no traces of mobile phones in many parts of the world. After some time then, the use of mobile came into existence that too only by few VIP’s alone in a city. Due to rapid development in technology nowadays it’s a wonder to see a house without mobile. Such a rapid revolutionary change had come in a short span of time. Many companies are launching their cute mobile sets.
The latest one to join in this list is Consumer electronic goods manufacturing company, Oscar. This new emerging mobile manufacturer is planning for a revolutionary in this business. They are set to bring 10 mobile handsets in the price range of Rs.1700 to Rs.4500 in couple of months. Just like other companies Oscar too banks on differentiation and penetration pricing strategy. The new company’s new model number is Oscar N1. This entry level model has the features like vibration speaker and mobile tracker which other model didn’t have in their entry level stage. As a first step in Indian market, they are planning to keep their legs in eastern and northern parts of our country. They are planning to purchase the source initially from china and plan to set up its own unit once it reaches the sale of 1 lakh units/month.
Another aspect of this prestigious mobile is the feature of dual sim activity which helps the customers to manage their personal and professional numbers effectively. A one year warranty period is given to them along after- sales service with an existing network of over 250 service centres. Some of other company’s products includes Colour TV,DVD,Home theater etc. now they have entered to create a land mark in this mobile business.