The smile on Aamir Khan’s face after the huge hit of “3 Idiots” is that the actor has landed the biggest endorsement deal in Indian advertising history.

The actor is already promoting products like Coca-Cola, Tata Sky ,Parle, and Samsung. Now the star will promote a new telecom entrant, UAE’s Etisalat. He has signed a contract of 30-35 crores for a period of three years. It is known that already SRK, Abhishek Bachan, Hrithik Roshan and Deepika Padukone have endorsed  different telecom service providers like Bharati Airtel, IDEA cellular, Reliance and BSNL respectively.

SRK charges Rs 6 to 8 crores for an advertisement but Aamir Khan is ahead of King Khan with his new endorsement deal. A source told, “Aamir has become the only Indian actor to have been paid such big bucks. The deal had been on for long but it was only recently that the entire plan was finalised”.